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#HonorOurFuture

TV + print + social

 

We worked with real veterans (not actors) to create a very important Veterans Day message. More times than not, the challenges and perceptions some veterans face on a daily basis overshadow their accomplishments and distract from just how bright their futures can be. We wanted to tell the world that it's time we rethink how we talk to, and about, our vets through an integrated TV, online and PR campaign. The video aired nation-wide on CBS, and the overall initiative gained support from veteran- focused organizations and prominent figures like Michelle Obama, Susan Sarandon and Mindy Kaling.

 
 

Print + Social

 

Video