Why Mac
website redesign + product page
There are a million reasons to buy a Mac, but for those who PC diehards or even new to the Apple brand, there are a handful of benefits and features that really make it stand out. Working hand-in-hand with a team of designers and engineers, we built the structure of the page from scratch and worked out an entirely new flow for future “Why Apple” iterations to cater to this specific audience.
In coming up with this new structure, our goal was to create something that was scannable and displayed the most important selling points up front, while leaving room for deeper dives with the option to read more in the pop-up windows. The copy and design worked together to visually explain more complicated concepts, and the use of clever headlines and less technical language kept things easily digestible.
Website
Pop up windows
